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Benefits of Being on a Directory Website like Body and Mind Its all about traffic flow!!!! We do the marketing of the website. We do the research and updating We encourage visitors to our site We keep search engine ranking high Body and Mind will give your business exposure to your market 24 hours a day, 7 days a week. We invest substantially in advertising and promotions to ensure that www.bodyandmind.co.za attracts loads of traffic. The site generates in the region of 50 000 visitors a month. Now that is a lot of potential clients for your business. Many people use web business directories as the modern day Yellow Pages. Body and Mind is your Yellow Pages for Health and Wellbeing in South Africa. We have advanced listings and search capabilities so that your business can be found quickly and easily on our site. You can even sell your products online through us. Web business directories are a way of connecting businesses and customers together in a more efficient way and to a larger, more informed audience. This means that you can get visits from people who are actively looking for you, your product, your service, or your information. A directory website is an extremely cost effective way to advertise to those who are already interested in what you have to offer. Body and Mind keeps the website up to date and of a high quality to ensure high traffic flow into their site. Marketing and research is done by the directory to keep the site popular and well visited. New and exciting information is constantly being put on the directory to keep the site interesting for visitors to revisit the site over and over again. If you already have a website, being a member on Body and Mind will benefit you as your page on our site will direct traffic into your website. The Benefits of Having a Website. Some of the goals that can be achieved by launching a website include the following: 1. Far Cheaper and Much More Flexible Than Print Advertising The Internet is extremely different from print advertising in that space is cheap, your advertisement is accessible for a longer period of time, the content can be changed easily and you can potentially reach a wider audience. This is not to say that you should not use other forms of advertising at all. You can use it to entice people to visit your website and find out about your company and potentially open two-way communication between the potential customer and yourself. 2. Market Expansion The Internet has allowed businesses to break through the geographical barriers and become accessible, virtually, from any country in the world by a potential customer that has Internet access. 3. 24 / 7 / 365 No more turning customers away when its time to close shop, putting up a note saying closed for public holidays, or leaving an irritating message on your answering service specifying your trading hours. Tell them to visit your website for information they are looking for. It is your online brochure detailing you and everything you want to offer your clients. 4. Offer Convenience It is far more convenient for a person to research a product on the Internet than it is to get in a car, drive somewhere and look for or ask someone for information on a product. Also, a potential customer won't have to judge a call centre agent to determine whether he/she has their best interests in mind, or just wants to make a sale. The potential customer can visit your website whenever they like in their own privacy and comfort, without the stresses and distractions that exist in the real world. Your website is a self-service medium, for example, instead of having to wait in a long cue to pay your TV License, you can now do it electronically through the TV License website. A website offers convenience. 5. Add Value and Satisfaction By offering convenience, a point of reference and that touch of individualized customer service, you ultimately add value to your offering and your customers experience a higher level of satisfaction. Your website can add value in other ways too, by featuring tips, advice and general interest content you can entertain your customers. This will also help them remember you better. 6. Improve credibility A website gives you the opportunity to tell potential customers what you are about and why you deserve their trust and confidence. In fact, many people use the internet for pre-purchase research so that they can determine for themselves whether a particular supplier or brand is worthy of their patronage, and won't take them for a ride. The Internet also allows for Viral Marketing where your website visitors spread positive word-of-mouth about your business - your customers do your marketing! In other words get your customers to post references on your website for referral business. 7. Promote your Location of your business. Getting lost trying to find a place can be frustrating for a potential customer. You can publish a map on your website, which shows directions and landmarks graphically, and the potential customer can print it out when looking for your premises. 8. Cheap Market Research You can use features on your website such as visitor polls, online surveys and your website statistics to find out what your customers like more and how they feel about certain aspects of your business to determine how you can improve your product and the way you do business. Website statistics show you how much traffic your website receives, how the visitor got to your website and where, geographically, the visitor is from. Hope to hear from you soon! |
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The information and views expressed on this site are not necessarily the views of the Body & Mind staff. We are not
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